With Thanksgiving just a few days away, Sophie and I took a moment to count the wonderful people, opportunities and moments we've had over the last year. Looking back at our growth and progress was a truly humbling experience — 12 months ago doesn't feel that far away, but our business had undergone huge transformations!
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Sophie here, and in the final installment of our blog series ‘How To Market a New Website’, we recommend ways to promote your new website from sharing your new website with your community (your peers, clients, and potential clients) to ways of promoting it outside your network.
When we work with clients on a website or branding launch or refresh we recommend sharing what they are going through with their online community by virtually taking them along with them on the discovery and building process.
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In this installment of our 3 part series, we focus on creating a great blueprint for your website. When we build sites for our clients, one of the first questions we address together is “What do you want your website to do for you?” Often times that question is met with either blank stares or overly generalized answers. If your answer to this question is “we want our new website to help us get the word out,” or “we want more web traffic so we can increase sales,” I hate to break it to you, but you’re going to need to get a little more specific before you can begin building your next site.
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We work with personal brands and small businesses that are in their second to fifth year and developing a more advanced version of their original concept, {product or service}. Particularly through our signature offering; The Brand Plan that helps clients define their values, their voice and core differentiators that makes them stand out in their competitive landscape. We were 12 months into offering The Brand Plan when we decided to turn the tables on ourselves and have a taste of our own medicine.
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The most important steps that we've taken over the past few weeks hasn't been a website wireframe, or a kick-off meeting with a photographer. It hasn't even been putting ourself through our own Brand Plan process. The most important thing that we've done over the last few weeks is talk to our customers.
These last few weeks we took some time to sit down with our customers, ask them a couple of questions, and then just really listen to what they had to say. It was enlightening, surprising, and more helpful than I had anticipated.
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How are you planning your next creative project? Are you assembling research and comparing information for a proposal or future blog post? Perhaps you are considering rebranding or redesigning your website and need to find inspiration from relevant companies you admire.
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If a picture is worth 1,000 words, your website imagery is probably one of the most powerful tools in your marketing toolbox. Jenni here, and we like to tell our clients that great images don't just fill visual spaces on your home or about pages — they start to virtually extend a hand, to introduce your brand and start a conversation. Great imagery visually tells the story of who you are and how to buy you. Not only that, but when your customers understand who you and and how to buy you, they're more likely to purchase with you. Great imagery has the power to make your offer more compelling.
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Sophie here, and this week I will be talking about obstacles of working from home. When it can be mentally hard to switch gears, the boundaries of running a household and running a business can blur. This time of year boundaries can also come into play if you give up our home office when family or friends come to stay with you.
Here are some suggestions to help you set healthily boundaries working from home, and how to adapt to change over the summer without it affecting your productivity and consequently your income.
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As summer begins to the sound of the school bell ringing, those who run their business from home while raising kids will be about to embark on a fragmented schedule over the next few months. Sophie here, and the warmer long days are a nice prospect but the juggling act that comes with them can be challenging. You will be adapting to finishing earlier in the day to head off to camp pick up or arranging childcare cover that will change week to week. Friends will be heading to the park or the pool, but the endless emails and calls from work, will make you feel divided and overwhelmed at the thought of slowing down to be with your kids. This was me last summer. But I have decided this year will be different, and adapting to the change requires both preparation and a new mindset.
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There have been some exciting announcements by Instagram and Pinterest recently that will allow businesses to sell their products quicker and easier through social media. New technology is creating a smoother path for shoppers to not only get inspired by what they see on Instagram and Pinterest but to take action and buy it instantly.
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Jenni and I thought we would start to include some useful resources such as books, magazine, podcasts, webinars, events etc. into our weekly posts that inspire us and hopefully motivate you.
Sophie here, and this week I am sharing a book that helped me get started as a business owner and a podcast that continues to guide me towards the successful entrepreneur I strive to be.
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Jenni here, and I have a pretend scenario for you: You launched your business and things are going great. So great in fact, that you're working with new or different kinds of clients than you were a year ago. You're expanding your offering, including new services, or growing your service area. In this midst of all of this growth, you take a look at your website and realize that it doesn't really describe what you do anymore. You've outgrown it.
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Lately we have been working with a couple of really great professionals, who work in various industries, but have come to us with a common theme: they're sophisticated and have excellent style in their offline life, but their online presence just doesn't look sharp.
The problem that most of our clients face with their visual brand is that it doesn't do them justice. In their offline life, they're polished, professional, hard working and bring loads of personality to their clients. But their brand is underwhelming. Jenni here, and I feel geeky admitting that I get almost a visceral sense of satisfaction when we can create an online aesthetic that is in sync with who someone is in their real life.
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Sophie here, doing a quick into: In last week’s How To Achieve A Killer Headshot Part 1, I explained how it plays a major role in the way you and your business are perceived online. In Part 2 one of our Prim’d Partners Jacquelyn Warner Photography is sharing some tips oh how to get a killer headshot. Jacquelyn is a Bay Area photographer capturing portraiture, commercial and fine art. You can read more about her or connect with her in her bio below. Today, she's explaining how to prep for your shoot, and how to get the best results on shoot day. Spending a little time rushing around on the day will allow for a little prep time and a lot less stress.
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Sophie here, and in this two-part blog series I’ll be explaining how to achieve a killer headshot that can boost your business, and help tell a more cohesive story about your brand (You can find Part II here!). When we work with clients on new branding for their business or personal brand, one of the first places we start is with their headshot.
So, why is a headshot important? Your online presence and social media plays a major role in making or breaking the success of your business. Being visible online keeps you front of mind and your headshot is the critical part of this visual story. Your headshot is an opportunity to define your image and highlight relevant parts of yourself to your clients.
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Starting a new website project is an exciting undertaking, but considering these 3 fundamental things before you get started will help you save time and money.
If you're anything like me, you've already scoured the web for "brand-crushes," found some cool ideas on inspiration sites, or already checked out what your near and distant competitors are doing. You might already have a secret Pinterest board (or a couple), stuffed with dream sites that you can't wait to show your designer. Most designers will start your project with a questionnaire, asking some questions about what you're trying to accomplish with your new site. But even before you sit down for your first kick-off meeting, any web designer or developer will love you if you've taken the time to do some homework.
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You know that promoting your business or personal brand on social media is an essential part of your marketing. But where should you be spending your time and energy on social media? Well, 2015 is a pinnacle year to refine your focus, your content and your budget when it comes to your social media. Lots of our clients think they need to “be everywhere for everyone” because it feels like that's what their competitors are doing. But we're here to tell you that this tactic can actually work against you. There's a better way to create a strategy for delivering quality and timely content to your followers (and keep you sane!). Instead of spending lots of time on many platforms, cut back to the few that really allow you to connect with your dream clients. View it as spring-cleaning your social closet. Weigh up what works and what doesn’t, what stays and what goes.
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An About page is the go-to-destination on a website or blog that explains who you are and what you do. It gives dream clients or partners a peek into why you started your business or blog, and how you can best help them. If your About page isn’t answering these key questions, you’re missing a an important opportunity to get your readers and clients familiar with who you are and start establishing trust.
We have all heard the expression “a picture tells a thousand words” and this definitely is the case for someone coming to your “About” page. People are intrinsically visual, and having a real person to connect with before listening to your expertise or purchasing your products will help boost the effectiveness of your website (this is especially true if you are marketing to millennials). Having key information and relevant imagery front and center on your home and about page helps ensure that your first impression is the right one.
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Everyone has a story. And each of us has reason to share it. Whether you’re a business owner, a freelancer, you’re thinking about going back to work, or you have a presence online (that’s everyone, really), personal branding is the way in which you tell your story. It creates an emotional connection to who you are, what your past experience has taught you, and where you would like to go.
Personal branding is about moving away from a one-dimensional resume or list of offerings, and moving towards a portrayal of the real you.
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Personal branding is about moving away from a one-dimensional resume or list of offerings, and moving towards a portrayal of the real you. Not only is the real you more attractive and engaging for your audience as we all have a keen radar for authenticity, but putting your real self out there in your personal brand, enables you to get very clear on what you want to contribute and do in this big (but, little) world.
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